Executive producer James Cameron, along with correspondents Harrison Ford, Matt Damon, scientist Joe Romm, and others have created “Years of Living Dangerously,” an original documentary series for Showtime®. In it, we are taken on a journey across the world, showing us a side to climate change we’ve never seen before. The goal is simple: To get us to open our eyes to what is going on, and make a change before it is too late.

Our task was to help facilitate this goal from a digital strategy standpoint.

This included:

An interactive website, allowing viewers to get an inside look before the series airing.

A campaign to tell the story behind the story.

Social media outreach to get people talking.

To keep them talking.

To help them take action.

We are typically a pretty happy-go-lucky bunch, but allow us a soapbox moment when we say being a part of this project is, and will be, our single greatest contribution to society. And we are grateful.