Snickers satisfies. So we created a thoroughly-satisfying website for Snickers where anyone could experience a daily dose of interactive hilarity. Each day brought a new experience - from using a fan to blow the toupee off a bald man to slapping an obnoxious TV lawyer silly.
This was one of the funnest campaigns of my career. The entire agency was invited to participate, we vetted hundreds of ideas, with nearly 100 going live. Earning AdAge's interactive work of the year and a boatload of awards.
Every moment of satisfaction was created in Flash, which is pretty much extinct now, but the simple and hilarious interactions are timeless. Below are a few selects if you’re one of the few hipsters who still have Flash installed.
Click to view Snickers Toupee
Click to view Snickers Shadow Puppets
Click to view Snickers Metal Detector
Click to view Snickers Break Up
Click to view Snickers Liquid Nitrogen
Click to view Snickers Shredder
Click to view Snickers Cat
Click to view Snickers Shuffle
Click to view Snickers Slap the Lawyer
Click to view Snickers Tree Hugger
Click to view Snickers Karate
Credits: Eric Silver, Arturo Aranda, Michael Aimette, Vina Lam, Ron Lent, John Heath, Brett Simon, Rob Seale, Henry Cho, Donovan Goodly, Joseph Bradley, Steve Longbons, Katy Walker, Fatima Osman and David Singer and countless others.