Over three decades, Cisco's business has seen exponential growth across a vast portfolio of products, services and strategic acquisitions. Creative teams operated in silos across the company and around the world, resulting in customers experiencing many different versions of Cisco.

To achieve a consistent brand, Cisco streamlined the global agency roster and built a world-class in-house creative team with The Hatch. As global agency partner, we worked in close partnership with The Hatch to bring Cisco's brand to life by connecting with audiences at a human level and unify every touchpoint.

To achieve this, we went back to the roots of the company: Connection. The Bridge to Possible campaign was born, underscored by Cisco's logo, based on the Golden Gate Bridge. Cisco has always been the bridge between what is hoped for and what can be. The Bridge to Possible pulls it all together and provides a north star.