For the biggest shopping day of the year, Target wanted to highlight the fun, design savvy appeal of their brand and get people pumped to go to their thanksgiving 2-day sale. So we created cartman. Viewers were introduced to this intrepid little shopper in 4 tv spots. He did whatever it took to get to the sale – appearing in print, being projected onto buildings and showing up in the subway. Virally, he ran on youtube and at the end of each clip, viewers were directed to the target website where they could play a game with over 20 chapters.