As a way of bringing GE’s new tagline “imagination at work” to life, we created the world’s first mass-scale drawing tool, a digital canvas that allowed you to send a drawing to anyone anywhere in the world. I remember watching the stats on this campaign, and we had over a million people using this application in over a hundred countries around the world within a week. Schools and universities contacted GE asking for permission to use this application in their curriculums. The campaign was only supposed to live for about three months, but GE ended up keeping the experience alive for a decade. The One Club nominated this experience to be one of the top ten digital ads of the decade.